Hooks & Terminal Tackle

Creatures & Craws
Grubs & Trailers
Jerk Baits
Jig Heads
Soft Body Frogs
Stick Baits
Swim Baits

about us

Superior Bait Company is a manufacturer of premium hand-crafted fishing baits.

Our Founder, Bill Garrett has been bass fishing for over 40 years. After years of frustration over poorly made and ineffective baits he began to make his own high-quality baits that actually catch fish, not just fishermen.

We started manufacturing soft plastic baits in 2008 and soon began selling some to our fishing friends. We then added quality jig heads with sharp and strong hooks properly sized to help get your fish to the boat. We also started designing a line of finesse baits for those tough days, and our sales have grown ever since.

We are committed to providing high quality durable baits that help you catch more fish.

We are proud of our products and our stock colors, but if you need a special color, we will be glad to provide our baits in the custom color of your choice.

Superior Bait Company is based in Carrollton, Georgia and most of our products are made in-house.

Bill Garrett


All Superior Bait Company Lures are 100% satisfaction guaranteed which means you NEVER have to worry when ordering from us. If for any reason you’re not happy with anything you buy from us, return it within 30 days for a prompt exchange or refund.


We know you want your baits quick! Orders of stock items typically ship the same day received or by the following day. Custom orders will ship when complete.


All information transmitted is done so through an encrypted SSL. We do not store credit card information; all payment processing is done offsite through our payment processing partners. We will never share your personal information with anyone.